Client Work and Case Studies — Pod People
Browse our projects
Category
Video
Audio
Social
Genre
Business, Finance, & Tech
Food
Education & Social Justice
Lifestyle
Documentary
Parenting & Family
Fiction
Entertainment & Comedy
Sports
True Crime
Health & Wellness
Netflix
Video • Entertainment & Comedy
Netflix: The Puzzle Room with David Kwong
HBO
Video • Entertainment & Comedy • Film & TV
HBO: Harry Potter: The Official Film Podcast
Rubrik
Audio • Documentary
To Catch a Thief: Season 2
Unlikely Collaborators
Video • Science
Science of Perception Box S2 Trailer
Video • Business, Finance, & Tech
Your Best Friends in Business Season 1
Think with Google
Video • Business, Finance, & Tech • Marketing
Think with Google: Frontier CMO
Relay
Business, Finance, & Tech • Video
Relay: Becoming Self Made Season 2
Lightspeed
Video • Business, Finance, & Tech
Lightspeed: Out Of Office
Marie Claire Media
Video • Health & Wellness
Mary Claire Media: unPAUSED
Lightspeed
Video • Business, Finance, & Tech
Lightspeed: Cyber60
Chubbies
Sports • Video
Chubbies League Fantasy Football Show
HBO
Video • Entertainment & Comedy • Film & TV • Recap
The Official Gilded Age Podcast - Season 3
Netflix
Video • Sports • Entertainment & Comedy
Netflix Sports Club
Mississippi Museum of Art
Documentary • History • Audio
Under Yazoo Clay
Lightspeed and Goldman Sachs, in partnership with McKinsey
Video • Gaming • Chat
Game Theory
Isaac Rochell
Video • Lifestyle • Chat
Don’t Worry I’ll Ask
Green Tide Rising
Video • Education & Social Justice
Green Tide Rising
Udemy
Audio • Business, Finance, & Tech
Udemy: Leading Up - The Work Shift
Maven Clinic
Video • Health & Wellness
Maven Clinic: The Preprint with Dr. Neel Shah
ICF Next
Video • Education & Social Justice • Business, Finance, & Tech
Hi, Energy! Season 2
Rubrik
Social
Social - To Catch a Thief Season 2
Netflix
True Crime • Education & Social Justice • Documentary • Audio
The Menendez Brothers - Official Companion Podcast
Electronic Arts
Fiction • Audio
Dragon Age: Vows & Vengeance
HBO
Social
HBO - The Official Gilded Age Podcast Season 3
Country Thunder
Video • Entertainment & Comedy • Music
On The Bus
Thoma Bravo
Video • Business, Finance, & Tech
Beyond the Deal
Netflix
Social
Netflix Sports Club Season 1
thoughtbot
Social
Giant Robots Smashing Into Other Giant Robots
HBO
Sports • Video
HBO: Hard Knocks Season 2
9Rooftops
Social
9Rooftops - The Palmetto Porch Podcast
Sapphire
Business, Finance, & Tech • Video
Sapphire: Origins
HBO
Entertainment & Comedy • Audio
Chimp Crazy Podcast
Conviction
Business, Finance, & Tech • Video
No Priors with Elad Gil and Sarah Guo
Case Studies
Leading private equity firm
THE CHALLENGE
A leading private equity firm needed to reach a wider audience beyond their VC firm sector. They tasked us with creating a content strategy that positioned their exec team as thought leaders, building their company’s brand awareness with the end goal of increasing their investment fund.
KEY RESULTS + ROI
- Launched a custom LinkedIn Newsletter, earning 47,436 subscribers after 33 editions.
- Tripled their monthly LinkedIn impressions, resulting in an additional 1K high-value engagements per month.
- Boosted the profile of the firm, leading to multiple conference speaking opportunities.
- Helped increase their followers by 50%, from 80K to 120K.
- Avid followers of the content invested in the firm’s fund, becoming new LPs.
Inc 5000SaaS startup
THE CHALLENGE
A community platform sought to become a trusted educational resource and solidify their position as a thought leader in the community building and online education space.
KEY RESULTS + ROI
- Significant Audience Growth: Our targeted campaigns led to a significant increase in overall audience. Over 50K new users joined the platform within the first quarter following launch, along with a massive increase (>500%) in site visits and free trials.
- Increased Platform Engagement: Participants were more likely to utilize the platform’s features, leading to a 35% increase in active user engagement.
Greentech VC firm
THE CHALLENGE
We were tasked with building the VC firm's brand as a leader in the greentech space, with the goal of acquiring new limited partners and making the firm a top destination for relevant startups.
KEY RESULTS + ROI
- Subscriber Growth: We grew the firm's YouTube channel to 60K subscribers through the production and promotion of their videos, creating an engaged community around their content.
- Enhanced Engagement Metrics: We achieved month-over-month growth in average views, watch time, and click-through rates. This resulted in 135% over-delivery of average video views, surpassing initial expectations.
$3B online learning marketplace
THE CHALLENGE
Anonline learning marketplace sought to create an owned channel where they could increase brand awareness in the field of leadership.
KEY RESULTS + ROI
Became a top rated podcast and hit #1 on the US Apple Management Charts.
Top 3% of all podcasts in terms of downloads per episode.
Established the Client’s subject matter expertise in the field of leadership and became a key sales tool.
“Working with Pod People has been an absolute dream. The team navigated an intimidating production schedule with relaxed, grown-up guidance. They have been invaluable in translating the InStyle brand into a hugely successful podcast." —Laura Brown,
Editor-in-Chief, InStyle Magazine
“Pod People really helped guide us through this new world of media that was totally new to us as a B2B marketing team, and we've been really happy with the results! We've been really happy with the level of quality, professionalism, and podcasting expertise from the team." —Annette Cardwell
Senior Director of Content, Community, and Customer Marketing, Lattice